National CineMedia · Data & BIStreamlined
Optimized data tracking
Upgraded and automated internal systems and built Power BI dashboards so the Marketing and Ad-Ops teams could track new data faster and with far less manual work.
DATA & CONTENT OPERATIONS · NEW YORK / NEW JERSEY
Matt Lissauer
telling stories with data.
Ten-plus years translating data into compelling insights and turning messy data, metadata and CMS workflows into clean, reliable, audience-ready content. Editorial instinct; data discipline.
10+
Years in data & content operations
15%
Web-traffic lift driven by audience data
20M+
Movie fans reached via partnership
100K+
Page views on event content hubs
About
I am a data quality and content operations professional with 10+ years of experience managing entertainment metadata, release information, digital content workflows and analytics.
I love telling stories with data and have worked in the intersection of data and content systems & operations, building digital experiences that make complex information easier to navigate and understand.
At a glance
- Data quality & governancemetadata · feeds · compliance
- CMS & content operationstagging · structure · high volume
- Workflow automationfewer errors · faster cycles
- Front-end & webHTML/CSS/JS · WordPress
- Business intelligencePower BI · SQL · Excel · GA
- Cross-functional leadershipmarketing · ad-ops · content
Featured Projects
Film Release Radar
The Film Release Radar is a theatrical and streaming release calendar I designed and maintain as a weekly matrix mapping all movie releases across 10+ platforms (theaters, video-on-demand, and streaming). You can filter the calendar by platform, genre, and rating, and clicking a title opens a pop-up for each film that pulls posters, directors, runtimes, and trailers from the The Movie Database (TMDB) API. The data lives in a regularly updated spreadsheet, and a short workflow converts it into a JSON file that the site loads. The same data-ops discipline I bring to a CMS, I apply here to my own products. I own the site’s concept, layout and data model, and directed the build using Claude. Read More →
mattlissauer.com/calendar
FILM RELEASE RADAR
Theatrical & Streaming Releases
TheatersNetflixHBO MaxDisney+
FRI 6
SAT 7
FRI 13
SAT 14
FRI 20
★ Click any title for director, runtime & trailer · Data via TMDB
Key Achievements
National CineMedia · OperationsProductivity gains
Streamlined operational workflows
Led CMS and internal operations improvements that tightened workflow efficiency and raised cross-team productivity across the Marketing and Advertising Insights groups.
National CineMedia · Noovie+15% traffic
Grew audience traffic through data insights
Used performance and audience data on the Noovie platform to raise web traffic by 15% and help secure a strategic partnership that reached more than 20 million movie fans.
Digital Marketing · Social & AffiliateAudience growth
Drove digital audience growth
Designed and deployed multi-channel content and affiliate strategies across major social platforms and search engines that drew strong traffic and lifted key performance metrics.
Professional Experience
2022 — 2026 · New York, NY
Manager, Data Quality & Compliance
National CineMedia (NCM) · Digital Products
- Automated a manual title-matching workflow, reducing errors and improving data integrity across internal systems and partner integrations.
- Served as the key point of contact between internal teams — Digital, Ad-Ops, Content — and external data-feed partners, resolving inconsistencies through to completion.
- Spearheaded enhancements to an internal CMS tool, improving the marketing and ad-ops teams’ ability to track movie data.
- Led project management for the Marketing & Advertising Insights groups’ movie release calendar and CMS tool, streamlining workflows and delivering productivity gains.
- Built and maintained Power BI dashboards and manage consumer-privacy requests in line with current law.
2018 — 2022 · New York, NY
Manager, Data Management
National CineMedia (NCM) · Noovie.com
- Owned CMS-based content and data workflows, including accurate tagging, organization, and consistency across a high-volume platform.
- Supported branded experiences for events like Sundance and the Academy Awards — content hubs that hit 100K+ views and 2K+ shares.
- Led ongoing content operations by ensuring data was structured, consistent, and ready for use across platforms.
2009 — 2018 · New York, NY
Marketing Manager
Plexus Entertainment, LLC · GoWatchIt.com & MRQE.com
- Onboarded and trained clients on a SaaS movie-marketing platform, serving as ongoing point of contact for questions, issues, and performance reviews.
- Resolved 10-20+ weekly client and customer requests across email, social, and comments with a consistent record of timely resolution.
- Executed email campaigns for 100K+ engaged users and delivered performance reporting across email, e-commerce, and web.
2007 — 2009 · New York, NY
Marketing Coordinator
D2C2, LLC · Adventureus.com
- Researched the adventure-travel sector via forums and social networks, doubling web traffic and account registrations.
- Maximized marketing visibility through barter, outreach, and social media
- Planned and directed event presence at key industry trade-shows and consumer expos.
Skills
Data & Operations
Content & Web Build
Analytics & BI
Client & Account Success
Leadership & Coordination
Tools & Platforms
Education & Training
2004 · Hamden, CT
M.S., Journalism
Quinnipiac University
2003 · Albany, NY
B.A., Communication
University at Albany, SUNY
Certificates & Coursework
Continued Education
- Digital Media Marketing — NYU SCPS
- Web Development — NY Code + Design Academy
- Digital Marketing Intensive — General Assembly